Creating a striking advertising campaign for non-alcoholic beer.
Brooklyn Brewery Campaign
Brooklyn Brewery is a brewery in Brooklyn, New York City, United States. It was started in 1988 by Steve Hindy and Tom Potter.
With the attention its non-alcoholic beer, Special Effects, is getting, it will need to expand.
Creating a campaign that generates awareness of the new product by partnering with local bars in Brooklyn.
Limited edition glass cups featuring comedic taglines.
Banners fixtured outside partnered bars and other establishments.
Limited edition complementary coasters are available with every in-bar purchase of Brooklyn NA Beer.
Social media announcement.
Online website advertisements.
