Painting a faithful and modern identity for a legend.
Van Gogh Museum Rebrand
The Van Gogh Museum in Amsterdam houses the largest collection of artworks by Vincent van Gogh (1853- 1890) in the world.
The museum’s current branding should reflect creativity and capture the essence of Vincent van Gogh and his originality.
Basing the colour palette on Van Goghs most commonly used colours makes them more saturated.
Graphic element based on Van Goghs iconic spiral brush strokes, creating focal points.
Merch sold within the museum's souvenir shop.
Staff shirts so as not to obstruct the artwork when working on the floor.
