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  <url>
    <loc>https://shaydonsodhi.com/home</loc>
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    <lastmod>2025-04-18</lastmod>
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  <url>
    <loc>https://shaydonsodhi.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-16</lastmod>
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  <url>
    <loc>https://shaydonsodhi.com/contact</loc>
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    <lastmod>2025-04-10</lastmod>
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  <url>
    <loc>https://shaydonsodhi.com/projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-16</lastmod>
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  <url>
    <loc>https://shaydonsodhi.com/projects/personal-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/ce7b26c7-8fa7-4180-8d32-74d17e611452/Buisness+Cards.jpg</image:loc>
      <image:title>Projects - Personal Branding</image:title>
      <image:caption>The branding embraces minimalism with a simple colour palette to convey clarity and consistency. The goal is to create bold and fun contrast.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/18a1f258-b73b-4b8e-a89a-882af8af2908/Logo+Variations.jpg</image:loc>
      <image:title>Projects - Personal Branding</image:title>
      <image:caption>Exploring the potential variations of my logo/wordmark and graphic elements helped me see my brand's options. Doing this set a concrete base and showed versatility. This project was to highlight my vibrant and straightforward personality while also communicating my love for '90s/'2000s retro design. Tilting the elements and wordmark helps communicate my fun and quirky character traits.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/8bcaeb9c-1752-47e4-9b99-52f4e03687e3/Cards+JPEG.jpg</image:loc>
      <image:title>Projects - Personal Branding</image:title>
      <image:caption>The business cards also consisted of the three colours within the palette, accompanied by secondary graphic elements to fill the negative space, add visual interest, maintain balance, and lead the viewer's eye toward important information.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shaydonsodhi.com/projects/mcny-rebrand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/21f3dcb7-9d50-46a6-a39b-cf1dd84896bf/MCNY+Current+Logo.jpeg</image:loc>
      <image:title>Projects - MCNY Rebrand</image:title>
      <image:caption>The Museum of the City of New York's rebranding aims to capture its essence in a clean, timeless logo and branding while making it more legible by simplifying visual elements, referencing the shape of its building, and using clean typography for legibility. The goal is to create a cohesive identity that resonates with tradition and modernism.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/cfb9832d-6d33-465d-9f27-1fde01ae7f44/MCNY+Logo.png</image:loc>
      <image:title>Projects - MCNY Rebrand</image:title>
      <image:caption>Communicating the museum’s rich history and cultural significance with clarity and elegance. This will allow the brand to stand out and remain versatile and adaptable across various platforms and applications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/ab2f1feb-38fe-4af3-bc25-baf28da3a83a/MCNY+Tote.png</image:loc>
      <image:title>Projects - MCNY Rebrand</image:title>
      <image:caption>Converting the museum's title into an acronym helped break down the lengthy name.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/e0e48c4b-a8c8-48ee-b0c5-685700246302/MCNY+Buisness+Cards.png</image:loc>
      <image:title>Projects - MCNY Rebrand</image:title>
      <image:caption>Breaking down the elements and keeping the simple black-and-white colour palette created a brandable logo/logomark that can be put anywhere.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/fb265a99-02f5-4676-aa83-7901b63b37e9/MCNY+Bottle.png</image:loc>
      <image:title>Projects - MCNY Rebrand</image:title>
      <image:caption>Extensive, bold and straightforward, Just like New York. Simple solutions often lead to many possibilities.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shaydonsodhi.com/projects/brooklynbrewery-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/18806fec-8784-4cb4-85a8-e81ec49ff732/Brooklyn+NA+Beer+Poster+1.jpg</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
      <image:caption>Brooklyn Brewery is a brewery in Brooklyn, New York City, United States. It was started in 1988 by Steve Hindy and Tom Potter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/25910e51-7b5d-40c6-820d-266acbfb713e/Brooklyn+NA+Beer+Poster+2.jpg</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
      <image:caption>With the attention its non-alcoholic beer, Special Effects, is getting, it will need to expand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/bb1fb913-649c-4194-bb33-cf5516185896/Brooklyn+NA+Beer+Poster+3.jpg</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
      <image:caption>Creating a campaign that generates awareness of the new product by partnering with local bars in Brooklyn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/7c1d42f0-43da-4c40-ad62-a8e1f87c6df7/Poster+Mockup+1.jpg</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/feeb5bbf-0b85-4e65-9c77-0734a6de6e0d/Poster+Mockup+2.jpg</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/98ba61a5-d670-4e4e-a413-19301c9217f2/Glass+1.jpg</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
      <image:caption>Limited edition glass cups featuring comedic taglines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/c1668e3c-4d8f-455c-8bba-bef0d3a9edcf/Glass+2.jpg</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/e3cc35f7-f02a-4078-a922-92b7dfbacf60/Banner.jpg</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
      <image:caption>Banners fixtured outside partnered bars and other establishments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/0565a402-9138-47ec-af96-04c79e3b79eb/Coasters.png</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
      <image:caption>Limited edition complementary coasters are available with every in-bar purchase of Brooklyn NA Beer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/db1859a7-4f06-4531-a8af-c049c5e65665/brooklyn+NA+Beer+Social+Media+Post.png</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
      <image:caption>Social media announcement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/641c4303-b8fb-4a19-bf7f-d500504a2f09/160x300.jpg</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
      <image:caption>Online website advertisements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/94777eaa-fed3-417e-8aa4-69c54c882633/300x250.jpg</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/72e9706e-9ccb-4ff1-a6b3-27b30d5fa56c/300x600.jpg</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/79c5c2c2-7b03-484c-a4d1-5bcfef15fcb0/320x480.jpg</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721689980782-42Z9BRJ5H84NZKG3IH8A/Brooklyn%2BBrewery%2BHeadlines.jpg</image:loc>
      <image:title>Projects - Brooklyn Brewery Campaign</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://shaydonsodhi.com/projects/elite-lunettes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721700490933-CIJSYMVL69H3Y1BNGFWH/Elite%2BPoster%2B2.jpg</image:loc>
      <image:title>Projects - Elite Lunettes</image:title>
      <image:caption>‘elite’ is a French glasses (lunettes) company that aims to provide its customers with the finest and most stylish glasses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721700498638-T3FRR8BH89AKKU73SI78/Elite%2BPoster%2B1.jpg</image:loc>
      <image:title>Projects - Elite Lunettes</image:title>
      <image:caption>Customer’s first impression of the company makes a lasting one; therefore, when designing the branding, it is essential to stand out from its competitors with Eye-catching elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/5fe8cb19-e1aa-4d0d-b6bb-c6eeeea0167b/Elite+Shopping+Bags.jpg</image:loc>
      <image:title>Projects - Elite Lunettes</image:title>
      <image:caption>Most luxury and fashion brands are subtle, but colour is the best way to catch attention if you want to target a consumer within such a competitive market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/3a73d0b5-7826-48c0-809d-07c15dd0def9/Poster+Mockup+2.jpg</image:loc>
      <image:title>Projects - Elite Lunettes</image:title>
      <image:caption>The design was unique, memorable, and modern, appealing to everyday consumers and fashion-conscious individuals, making them feel confident and feel different with their bold colour statements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721700507232-DUKCIOO4VPL8535RUC6R/Elite%2BPoster%2B3.jpg</image:loc>
      <image:title>Projects - Elite Lunettes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/16f842e9-41bc-4cbe-bd7a-1d80395d57d9/Poster+Mockup+1.jpg</image:loc>
      <image:title>Projects - Elite Lunettes</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/3def2fef-8c6b-40b9-acb6-b824dc0e2b1a/Elite+Stationary.jpg</image:loc>
      <image:title>Projects - Elite Lunettes</image:title>
      <image:caption>Notebooks, business cards, and customer envelopes.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shaydonsodhi.com/projects/bsr-transform-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/3c964b78-5912-4e5d-aace-7a8b7a1d5d70/BSR+Main+Wordmark.jpg</image:loc>
      <image:title>Projects - BSR Transform Conference</image:title>
      <image:caption>BSR is a sustainable business network and consultancy focused on creating a world where everyone can thrive on a healthy planet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/d2ae6730-36bb-4c97-9934-55489837a4f3/BSR+Tags.jpg</image:loc>
      <image:title>Projects - BSR Transform Conference</image:title>
      <image:caption>Their conferences provide leaders from the private sector and beyond with the opportunity to come together and discuss the essential role of businesses in addressing sustainability challenges.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/17a4a769-18c2-4595-a77e-ab7cb54fcdf1/BSR+Poster.jpg</image:loc>
      <image:title>Projects - BSR Transform Conference</image:title>
      <image:caption>The focus of the BSR Transform 2023 Conference is sustainability. A warm red spectrum emphasizes gradual global warming, and a bold stacked sans-serif typeface conveys fortitude and form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/244c47c1-91f2-4b16-9962-8a8adced05f4/BSR+Brochure+Mockup.jpg</image:loc>
      <image:title>Projects - BSR Transform Conference</image:title>
      <image:caption>This is a detailed brochure containing keynote speakers, sponsors, special guests, causes and effects of the issues discussed, and how they affect businesses globally.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/c2688b7c-521b-43d6-9bc0-a9b4b6f783f3/BSR+Notepad+Mockup.jpg</image:loc>
      <image:title>Projects - BSR Transform Conference</image:title>
      <image:caption>A significant graphic sun element is needed for impact and emphasis on education and cause.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/bbaa2174-7a30-49e5-b8e7-975a01e92e68/BSR+Tote.jpg</image:loc>
      <image:title>Projects - BSR Transform Conference</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/e78b7f30-98e3-4c77-9e03-5a7150519183/BSR+Shirt.jpg</image:loc>
      <image:title>Projects - BSR Transform Conference</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shaydonsodhi.com/projects/matahari</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721699395648-CIOARS1HZVU2NJ589RQ1/Matahari%2BCover.jpg</image:loc>
      <image:title>Projects - Matahari</image:title>
      <image:caption>Matahari is a sunscreen product that protects skin from sun damage. 'Matahari' means 'Sun' in Indonesia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/c5d99995-6b19-4304-ab36-ee354591fbc3/Matahari+Logo.jpg</image:loc>
      <image:title>Projects - Matahari</image:title>
      <image:caption>The product prioritizes reef conservation and waste reduction through its innovative paper squeeze pouch packaging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/2cee6251-b261-4e5e-af3c-f21e90b71a11/Matahair+Product+Shot.png</image:loc>
      <image:title>Projects - Matahari</image:title>
      <image:caption>Matahari offers a range of SPF options for all outdoor and general-use needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/24982c47-c6d0-47f1-9e7c-ebc7c0aefc13/Matahari+Product+Stand.jpg</image:loc>
      <image:title>Projects - Matahari</image:title>
      <image:caption>Product stand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/f3f14687-b43d-49e5-a6e9-4d7647ec8bd7/Matahari+Booth.jpg</image:loc>
      <image:title>Projects - Matahari</image:title>
      <image:caption>When creating Matahari, conveying its identity with friendly imagery and legible symbols to convey brand values was important.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/e55d5830-89bd-4565-ba04-154c8a1389d5/Matahari+Mockups.jpg</image:loc>
      <image:title>Projects - Matahari</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/b76ffe21-9df9-4f3e-b37a-edfa5f8b08e2/Matahari+30.png</image:loc>
      <image:title>Projects - Matahari</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/7bc1291a-576a-4039-bd72-10ab27ad3651/Matahari+50.png</image:loc>
      <image:title>Projects - Matahari</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/9a4c8ff6-21a4-437e-b37a-8935d6f65b3f/Matahari+60.png</image:loc>
      <image:title>Projects - Matahari</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shaydonsodhi.com/projects/idc-magazine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721709622951-RQ3LNXBX0ZK3V82P4TET/IDC%2BCover.jpg</image:loc>
      <image:title>Projects - IDC Magazine</image:title>
      <image:caption>IDC (I Don’t Care) Magazine is a minimalist but saturated publication meant to be a thought-provoking magazine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/163e7091-4424-4e16-b36d-5eb232879e00/IDC+Spread.jpg</image:loc>
      <image:title>Projects - IDC Magazine</image:title>
      <image:caption>Delving deep in avant-garde (experimental) fashion and celebrates pioneers who shaped its unique evolution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721709602494-2MFZCR2WOU13VJVGZGYT/IDC%2BIpad%2BCover%2B2.jpg</image:loc>
      <image:title>Projects - IDC Magazine</image:title>
      <image:caption>With a distinct focus on visionary designers and the individuals who embrace and embody this bold niche fashion movement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721709691588-CGDFNCJ2IOAV47A819IB/IDC%2BiPad%2BSpread.jpg</image:loc>
      <image:title>Projects - IDC Magazine</image:title>
      <image:caption>The publication will inspire and enlighten readers by offering a curated collection of stories, visuals, and insights within its six articles, including a online publication.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721709679967-OY48U04IDHEQ08JEEQJM/IDC%2BiPhone%2BSpread.jpg</image:loc>
      <image:title>Projects - IDC Magazine</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shaydonsodhi.com/projects/emerald-trail-rebrand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/e1df6770-56af-4f5e-9699-189ad3dded4c/ET+Cover.jpg</image:loc>
      <image:title>Projects - Emerald Trail Rebrand</image:title>
      <image:caption>Located in Jacksonville. The trail links to 16 schools, two colleges, three hospitals, 21 parks, the Regional Transportation Center and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/5fcdaefb-040b-4645-aefe-a859de13a855/ET+Logo.jpg</image:loc>
      <image:title>Projects - Emerald Trail Rebrand</image:title>
      <image:caption>With the Emerald Trail group project/rebrand, we aimed to revitalize its identity, emphasizing nature’s allure and fostering a more robust community and sense of connection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/85eb0e68-29f6-40bc-9070-5db859082c08/ET+Signs.jpg</image:loc>
      <image:title>Projects - Emerald Trail Rebrand</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/6ca0f16c-2e99-440c-8018-bff1b431ddb4/ET+Sector+Signs.jpg</image:loc>
      <image:title>Projects - Emerald Trail Rebrand</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/db596a6c-7288-4627-83fc-da2f6e0c83e4/ET+Washroom.jpg</image:loc>
      <image:title>Projects - Emerald Trail Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/e03fe2a5-d38f-44c7-a524-9fe5579d1efc/ET+Current+Wayfinding.png</image:loc>
      <image:title>Projects - Emerald Trail Rebrand</image:title>
      <image:caption>Maintaining the same colour motif as the original, the project seeks to breathe new life into this beloved and developing trail through a connected logotype and refreshed signage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/06018162-9c5b-4fd8-97cf-c4f47bb546c4/ET+Wayfinding.png</image:loc>
      <image:title>Projects - Emerald Trail Rebrand</image:title>
      <image:caption>Emerald Trail's visual identity aimed to incorporate a typographic/icon approach and translate that into a meaningful wordmark containing a trail's themes and visual aspects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/d0cf0538-e4e9-462e-a1cd-1003dc837936/ET+Iconography.png</image:loc>
      <image:title>Projects - Emerald Trail Rebrand</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shaydonsodhi.com/projects/van-gogh-museum-rebrand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/c7d6aead-f367-48ec-9885-7317aaa600fb/Van+Gogh+Cover.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
      <image:caption>The Van Gogh Museum in Amsterdam houses the largest collection of artworks by Vincent van Gogh (1853- 1890) in the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/dade97a4-acaf-461b-af15-52d98477b960/Van+Gogh+Museum+Building.jpeg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
      <image:caption>The museum’s current branding should reflect creativity and capture the essence of Vincent van Gogh and his originality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/5eaffa91-1335-4805-b12d-ed641cc8be7d/Van+Gogh+Logo.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
      <image:caption>Basing the colour palette on Van Goghs most commonly used colours makes them more saturated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721713033840-SXWCX1YEACEQDWPDQY9D/Van%2BGogh%2BBanner%2B1.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721713042415-BYCUAMDHUB6UU7UYDARC/Van%2BGogh%2BBanner%2B2.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/25f83127-1e23-41bd-a823-f98514985409/Van+Gogh+Billboard.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
      <image:caption>Graphic element based on Van Goghs iconic spiral brush strokes, creating focal points.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721713023368-829BTZZB1E2T3QA3OICB/Van%2BGogh%2BPoster%2B1.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/902f8e89-601d-4c4a-ad58-2791803fec35/Van+Gogh+Poster+2.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721713071077-H9SS56782QYRY4059LVO/Van%2BGogh%2BCap%2B1.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
      <image:caption>Merch sold within the museum's souvenir shop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721713077816-SUTDZ823A7V6X6ZSAHUA/Van%2BGogh%2BCap%2B2.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721713083985-XRU7GMJ81JTKSV27P7BI/Van%2BGogh%2BCap%2B3.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1721713092433-ZYL8NMSC59QU6FV4ZR47/Van%2BGogh%2BColoured%2BPencils.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/53c101e8-20e9-46cb-96a5-fc8e81305a48/Van+Gogh+Notebook.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/51cfc8e8-c2ba-4430-804f-03ce034f539f/Van+Gogh+Shirt+1.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/961c286a-8869-4aa1-bac2-2f63aecf7812/Van+Gogh+Shirt+2.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
      <image:caption>Staff shirts so as not to obstruct the artwork when working on the floor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/47313c83-4f2e-484f-8dc4-8b0296800550/Van+Gogh+Shopping+Bag.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/fe150f15-9fb4-4a6a-a940-7acaaf581bae/Van+Gogh+Tote.jpg</image:loc>
      <image:title>Projects - Van Gogh Museum Rebrand</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://shaydonsodhi.com/projects/cupids-cove</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/46cfd3a9-e447-4508-99e2-cd370a16725a/1%404x-100.jpg</image:loc>
      <image:title>Projects - Cupid's Cove</image:title>
      <image:caption>A hotel with a romantic and intimate atmosphere needs a well-designed logo, door hangers, and branding that reflects the same ambiance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/1137e5d0-1bf5-439c-94f3-912ee9fe2387/Round+Signage+Mockup.jpg</image:loc>
      <image:title>Projects - Cupid's Cove</image:title>
      <image:caption>The logo’s goal was to embody the hotel’s mission of creating a Valentine’s romantic escape where couples can relax, unwind, and enjoy each other’s company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/0c90cbf1-4a55-4028-b228-51055703eb6a/2%404x-100.jpg</image:loc>
      <image:title>Projects - Cupid's Cove</image:title>
      <image:caption>At the same time, the door hanger should convey the hotel’s warm and inviting ambiance with some creative and comedic headlines that give a sense of invitation to the customer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/98b5aa65-d840-4fc5-840d-d09edfbdf420/Condom+Mockup.png</image:loc>
      <image:title>Projects - Cupid's Cove</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/2afc6e5c-3464-48bc-9487-816942b88896/Door+Hanger+Mockup+4.png</image:loc>
      <image:title>Projects - Cupid's Cove</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/99d04fcc-8710-41f5-a41c-6f49e1878192/Door+Hanger+Mockup+1.png</image:loc>
      <image:title>Projects - Cupid's Cove</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/cf6feec4-f0bb-4902-9295-a295146b066c/Door+Hanger+Mockup+2.png</image:loc>
      <image:title>Projects - Cupid's Cove</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/3c70608c-62fa-4726-adca-20ac4cc555de/Door+Hanger+Mockup+5.png</image:loc>
      <image:title>Projects - Cupid's Cove</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/6dc99c92-9df3-4a7a-8603-a5319293ba9e/Tote+Mockup+1.png</image:loc>
      <image:title>Projects - Cupid's Cove</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/3f01c938-5615-440b-a53c-04ed490cd473/Tote+Mockup+3.png</image:loc>
      <image:title>Projects - Cupid's Cove</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/99b9f60b-1114-47c4-a095-a47df2f7c6a5/branding-100.jpg</image:loc>
      <image:title>Projects - Cupid's Cove</image:title>
      <image:caption>Creating a straight-to-the-point, witty and comfortable environment was paramount. Choosing vibrant colours against white created a sense of contrast and hierarchy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shaydonsodhi.com/projects/piatto-rustico</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/b6360905-bd77-4807-8825-3f71a56f1335/Artboard+9%404x-100.jpg</image:loc>
      <image:title>Projects - Piatto Rustico</image:title>
      <image:caption>The logo branding for Piatto Rustico, a modern Italian restaurant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/b01d3944-c4ec-4283-b522-1737f8cbeddd/Takeout+Mockup.png</image:loc>
      <image:title>Projects - Piatto Rustico</image:title>
      <image:caption>After research and brainstorming, deciding on a rounded logo design with bold serif typography acting as an emblem/graphic element.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/a32a64dc-a132-4070-8864-e870c1556b77/Artboard+9_1%404x-100.jpg</image:loc>
      <image:title>Projects - Piatto Rustico</image:title>
      <image:caption>Including a contemporary touch with minimal illustrations and a simple colour system representing food, drinks, desserts within the menu, reflecting and referencing common Italian cuisine colours.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/70452a50-36c7-4f42-87cc-d16990609e0f/Menu+Mockup.png</image:loc>
      <image:title>Projects - Piatto Rustico</image:title>
      <image:caption>Minimalistic menu with a color-coded legend and translations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/2be39ac9-3f6c-478d-8327-60092155a001/Paper+Bag+Mockup.png</image:loc>
      <image:title>Projects - Piatto Rustico</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/0d36b9e0-a72f-4f2b-aa19-4a2fe7a76ba7/Artboard+1%404x.png</image:loc>
      <image:title>Projects - Piatto Rustico</image:title>
      <image:caption>The purpose was to create a logo that would appeal to traditional and modernists and capture the essence of Piatto Rustico's brand identity and wordmark.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://shaydonsodhi.com/projects/rebellious-design-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-25</lastmod>
  </url>
  <url>
    <loc>https://shaydonsodhi.com/projects/shawns-tree-care-rebrand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/e1b05dd0-190b-490a-aafd-b050c40b2460/OG+Logo.png</image:loc>
      <image:title>Projects - Shawns Tree Care Rebrand</image:title>
      <image:caption>The Original Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/e2eccaa3-0a64-4602-8091-003ab3158b6f/Artboard+9_1.jpg</image:loc>
      <image:title>Projects - Shawns Tree Care Rebrand</image:title>
      <image:caption>Sampling the owners personal chainsaw as a silhouette, creating a more personable undertone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/7db139d8-5cb3-44fd-9c1e-3d3075b70fc1/Artboard+9.jpg</image:loc>
      <image:title>Projects - Shawns Tree Care Rebrand</image:title>
      <image:caption>Rebranded Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/42bfb9f5-bbeb-41b1-8fde-b0fece10a5f7/Artboard+9_2.jpg</image:loc>
      <image:title>Projects - Shawns Tree Care Rebrand</image:title>
      <image:caption>New wordmark with typeface details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6686536cc687fd55cd018af2/449d5d61-4b9e-4042-a916-8d7a82123af3/IMG_3886.JPEG</image:loc>
      <image:title>Projects - Shawns Tree Care Rebrand</image:title>
      <image:caption />
    </image:image>
  </url>
</urlset>

