Designing a modern twist to a French-based eyeglass company.
Elite Lunettes
‘elite’ is a French glasses (lunettes) company that aims to provide its customers with the finest and most stylish glasses.
Customer’s first impression of the company makes a lasting one; therefore, when designing the branding, it is essential to stand out from its competitors with Eye-catching elements.
Most luxury and fashion brands are subtle, but colour is the best way to catch attention if you want to target a consumer within such a competitive market.
The design was unique, memorable, and modern, appealing to everyday consumers and fashion-conscious individuals, making them feel confident and feel different with their bold colour statements.
Notebooks, business cards, and customer envelopes.