Setting a more straightforward path for Emerald Trail.
Emerald Trail Rebrand
Located in Jacksonville. The trail links to 16 schools, two colleges, three hospitals, 21 parks, the Regional Transportation Center and more.
With the Emerald Trail group project/rebrand, we aimed to revitalize its identity, emphasizing nature’s allure and fostering a more robust community and sense of connection.
Maintaining the same colour motif as the original, the project seeks to breathe new life into this beloved and developing trail through a connected logotype and refreshed signage.
Emerald Trail's visual identity aimed to incorporate a typographic/icon approach and translate that into a meaningful wordmark containing a trail's themes and visual aspects.
